Introduction In recent years, the realities of the information age gradually become a social reality in

15 november 2016, 00:01

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Introduction In recent years, the realities of the information age gradually become a social reality in our country. Data streams have received a powerful impetus for development due to the continuous increasing number of databases of the computers of the human resources involved in the sphere of communication and communications technologies. There is the globalization of media and communication transformirovalsya the whole stcomcture of the communicative experience of the person. The current state of society characterized by the increasing importance and the value of information that actualizes the study of communication processes in General, and technologies of public relations in particular. The information revolution lead to the development of information resources and networks will inevitably lead to increased competition between individual information resources.

In the circumstances a special significance for the owners of information resources to acquire technologies and methods of promotion. Promotion of information resources has its specifics determined by the properties of information as a product technology, access to information and the dynamics of global computer networks. High adaptability in the sphere of information technologies determines the complexity of PR since its effective use requires special knowledge. 1. Main PR activities in the Internet With the development of the Internet from experts in promotion, there are more technologies and methods of influence on the public.

Internet promotion is a complex online activities are usually an integral part of the overall PR campaign aimed at assessing the support and change of the information environment surrounding the organization on the Internet. Working with a specialist Online PR needs to take into account the specific laws and principles the knowledge of which will allow you to manage companiesproducts with maximum efficiency. Properly planned and implemented PR action in network can bring benefits comparable in impact with a fairly extensive advertising campaign. Thus, as a comle, such actions require much less resources. The Internet gives in the hands of experienced PR-specialist of unique scaling of project statistics and effectiveness of campaigns provides the possibility of organizing feedback from the user, etc.

To the PR - activities on the Internet include the impact on the audience through the publication of materials and news in the online media network browsers sites off-line information agencies and mass media, specialized and thematic servers the implementation of contact with the media through.

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