21 february 2017, 23:20
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An important part of the PR campaign is cooperation with the media and publish them your materials. You can do this yourself or assign the PR. In any case, it is important to understand how it happens. About the intricacies of creating and placing press releases in offline publications and online resources we will talk about today.
It all starts with the text.
More precisely, with the selection of information about. It should translate into an interesting shape that he was compelled to know more about you. The texts for the newspaper and website are two different things. But there are General principles.
What is important
If you are not confident in their writing the forces refer to the copywriter with the experience.
In Issue # 7 of our newsletter we wrote about how to build better work with freelancers. Another option is cooperation with the publications which have their authors. They will write and then publish. It all depends on the competence.
For each site you need to choose the best form of presenting information.
If the main source of information on the website so photos need photos. This item is always prescribed in terms of the placement or pre-negotiated. If to withstand the demands and create a really strong material, you can qualify for free publication.
It is important to place one text and ten times, but in each case it needs to take into account the rules of publication on the resource or in the publication. It is not necessary to rewrite.
You can change the structure to add photos to rewrite the header correct accents and it's done.
Once the press release is ready you need to show the public. Namely, potential interested parties. It is not difficult if you know where to go and who to contact. Immediately aim for the top site to embed.
Search will give out lists of current resources. You can ask a question to colleagues on your forum or ask in the environment of PR.
There are directories which is a free publication of a press release. They may have mixed topics or a narrow specialization advertising industry IT etc.
With them it is most logical to start.
Subscribe.reserves automatic distribution of press releases. If your press release really deserves attention and is not advertising then it can be published on Oborot.ru or other resources.
Literally within 2-3 days you will be able to see the result of the publication. Saying that it really works as each visitor begins to give share of about 40% more time. Good indicator.
B2Blogger.Comtat case when placing press releases or articles do you read due to the popularity of the resource.
The number of views you can track. More publications can be relayed, for example Yandex.News. The resource has a good citation because.
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