Portfolio Elli (copywriter Elena Kotova)
Blog or just an interesting article
21 february 2017, 23:20
The press release is included in the list of the most important for any enterprise image of the document having the focus. His writing - way to establish communications with print media of all types online and offline. As a result it helps to disseminate information among the masses of potential readers of the target audience.
An article from Amateurs goes too promotional or too boring. Often it even does not work because such work has no strength time opportunities.
In the hands of an experienced professional press release becomes the most powerful tool to promote the company and its product on the market. Even in the most competitive niches press releases could make the brand product service and recognizable to prioritize.
Press release is an official statement. It contains important information which is presented in a certain way sometimes in the form of interview questions / answers and sent to the journalists directly or on specialized sites.
Marketers and developers are branding ad campaigns consider it a major PR instrument of the organization.
Thanks to a press release journalists receive fresh, relevant important and interesting information about the company the events occurred in a particular area associated with its operations TOP management to learn about new developments perspectives and so on.
Any publication of press releases designed for the manifestation of interest in the topic info about. When placed on the free platforms for the expression of interest of journalists to further publications in the media with reference to the source - the website of the company.
Info-about to be long and narrowly specific. It can also be
Active promotion through the media is by regularly writing press releases for every event, even the smallest.
Note this is a completely different promotion tool than the former publishing cheap and useless article under the link with based on clicks. The question in this case is not about link building as it was before today this leads to pessimization and the formation of interest to the company and its product.
It is especially recommended branding through press releases start-UPS any cheap is mostly ineffective and a significant investment in her career is not affordable for all beginners of the market. Writing and posting press releases are quite affordable, and successful path if correctly to approach the process and not make mistakes.
The press release can be placed for free for a small fraction or impressive enough but still affordable compared to other tools of branding amount.
Do not think that large investments are most effective. Each option has its advantages and its pitfalls.
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