Offer to set up and management of contextual advertising Google.Adwords – PPC (pay per click)
1. Subject of the offer:
We offerto setup and maintenance of content, has the following objectives:
2.1. Engage your target audience;
2.2. Dissemination of information about the company, products, services;
2.3. The increase in sales.
3. The resource base:
To achieve these goals it is necessary to carry out a complex of measures in the framework of which the following sites are recommended:
3.1. "Google.Adwords" Tuning content.
3.2. The search engine «Google» and service «Google Adwords» content.
3.3. * Other systems and content services may be the subject of another agreement.
4. Setting content includes the following range of works
4.1. Strategy Development:
4.1.1. niches analysis;
4.1.2. competitor analysis;
4.1.3. analysis of the resource base of the customer;
4.1.4. Site analysis (number of pages);
4.1.5. Preparation of the semantic field.
4.2. The development of mental maps, brainstorming
4.3. Development of semantic core:
4.3.1. selection of key requests;
4.3.2. collection frequency;
4.3.3. valuation click on the request;
4.3.4. coordination and adjustment;
4.3.5. to collect additional relevant phrases for display;
4.3.6. budget forecast and transitions.
4.4. Registration accounts and creation of campaigns:
4.4.1. Setup and training campaigns with the division on the search sites and affiliate advertising network,
4.4.2. extension under the campaign,
4.4.3. setting geographical and temporal targeting for the entire campaign,
4.4.4. additional settings,
4.5. Developing ads (text, image) to be shown:
4.5.1. writing headlines and ad text,
4.5.2. selection of shortcuts,
4.5.3. preparation and adjustment extensions
4.5.4. image selection and integration,
4.5.5. creating groups,
4.5.6. the creation of types of sentence 1 = 1 ad
4.5.7. setting minus the words,
4.5.8. setting match types and modifiers,
4.5.9. quality control ad
4.5.10. making adjustments as recommended,
4.5.11. the selection of landing pages,
4.5.12. making adjustments to the landing at the coordination,
4.5.13. Connection extensions,
4.5.14. setting individual limits
4.5.15. Setup UTM tags under keywords
4.6. Remarketing / retargeting
4.6.1. Creating a campaign;
4.6.2. Segmentation of the audience;
4.6.3. Preparation of advertisements in the same vein, the settings
4.7. Running campaigns and management of the auction:
4.7.1. Creating policies and regulations in Google Adwords, a private library bid strategies with a personal touch;
4.8.1. Preparing labels for ad integration into links;
4.8.2. Register in Google Analytics, connection of meters to the site
22.214.171.124. Connecting the Google Tag Manager, if necessary,
126.96.36.199. Setting up Google Tag Manager, if necessary,
4.8.3. Setting the purposes of varying degrees of complexity and importance
188.8.131.52. Integrating Online
4.8.4. Setting up conversion (integration purposes), the creation of rules based on conversions
5. Keeping the content includes:
5.1. Testing to recruit a critical number of clicks
5.2. Backache (reducing cost of a click to the optimum, the formation of the flow thickness)
5.3. Permanent monitoring of ad placement, adjustment of the flow thickness (adding new keys and ads)
5.4. Adjusting budgets auction with an increase / decrease in price, competitor activity
5.5. Adjustment if necessary strategy
5.6. Hold ad strategy in desired locations at the lowest prices (or strategies)
5.7. Optimize Ad Quality:
5.7.1. Correcting text titles and descriptions;
5.7.2. The adjustment links and extensions;
5.7.3. Adjustment of number and links to landing;
5.7.4. Implementation of the recommendations of sites;
5.8. Adjustments targeting
5.9. AB testing (split-testing)
5.10. Enable / disable ads / keywords into effect parameters:
5.10.1. Increase in the cost / cheaper rates;
5.10.2. The rise / fall in the conversion;
5.11. Adjustment of the key requests
5.12. Monitoring through the web-analytics system
5.13. Working with Google Business, making changes to improve ad snippets in search results
5.14. The study of the conversion factors and implementation recommendations for usability landing pages that work with Web visor, maps.
5.15. Studying the behavior of the CA on the landing page
5.16. Analysis of Display Network sites, updating budgets, blocking sites without conversion
5.17. Learning objectives conversions
5.18. Definition of targeted traffic
5.19. Audit and raising the domain of karma (reducing the cost of clicks)
5.20. Increasing efficiency through competition:
5.20.1. Disclaimer templates
5.20.2. Use moves that allow stand
5.20.3. Tracking customers, operational changes, experiments
5.21. Tracking news and industry trends
5.22. The introduction of new ideas
5.23. New phrases Research
5.24. 1 reporting once a month on the results of the campaign
5.25. Client Consulting competent region.
6. Prices and terms
6.1. The cost of setting up all campaigns
6.1.1. Term work on setting up 14 business days.
6.1.2. Payment Terms: 50% deposit
6.2. The cost of conducting advertising campaigns: 20% of the total budget of the campaign, but not less than 500 USD per site
6.2.1. Payment terms: 100% advance payment on the day of the accounting period.
6.3. Individual conditions are discussed.
7. Guarantees and Participants
The Contractor guarantees that the methods used to achieve these objectives, will not result for a site, the image and reputation of the Customer of any negative consequences were. All methods aim to increase conversion and sales growth. The customer must understand that the artist is not a guarantee of sale to the final consumer of the goods or services. The Contractor guarantees that during the work will be guided by the recommendations of all the useful Google and Yandex, it implies an increase in conversion as compared to the current campaign in the first month after the launch of a new account.
Participants: project manager, PPC marketer, content manager can be involved copywriter and designer.