SMM - social media marketing

Offer to promote the company brand, website in social networks, SMM

 

1. Subject of the offer:

IT Ant agency assumes liability for the PR-campaign on the Internet, has the following objectives:

2. Objectives of the project:

2.1. Engage your target audience.

2.2. Spreading information about the company

2.3. Attracting the interest of social network users to the company

2.4. Increasing the number of transmissions to the site and downloads from the group with 1-2 months

2.5. Increased sales from social networks and forums from the 2nd month of campaigning

 

3. Promotion of the following social networks:

3.1 The social network «Facebook»

 

3.1.1 Creating a group

 

Perform the following range of services:

 

3.1.1.1 Audit fullness niche

3.1.1.2 Audit activities of competitors

3.1.1.3 Portraits of the target audience

3.1.1.4 Segmentation of target audience

3.1.1.5 advancement direction (actual strategy)

3.1.1.6 Register Group

3.1.1.7 Creating a corporate identity: the avatar menu design blog

3.1.1.8 Initial filling of the group: information, photos, posts, videos

 

3.1.2 Maintenance and promotion group

 

Perform the following range of services:

 

3.1.2.1 Types and content categories, their distribution

3.1.2.2 Tools promotion

3.1.2.3 Additional tools. Loyalty Program shares

3.1.2.4 Criteria for evaluating the effectiveness of

3.1.2.5 Work schedule - media plan

3.1.2.6 Daily filling of the groups to date and adequate information in accordance media plan

3.1.2.7 Delivery of invitations to the community

3.1.2.8 Lighting shares, new collections, product placement on the wall of groups with links to the product page

3.1.2.9 Moderation and community management: participation in discussions, work with comments, the possibility of a rapid response to negative feedback and processing

3.1.2.10 Monthly reporting of user activity

 

3.1.3 Targeting and Advertising

 

3.1.3.1 targeted advertising

 

Setting targeted advertising includes:

 

3.1.3.1.1 audience segmentation and customization options (segmentation includes the selection of several types of target groups)

3.1.3.1.2 Creating Ads (creating ad text and selection of pictures)

3.1.3.1.3 Marking of links ads utm-tags (creating labels that allow to evaluate the effectiveness of traffic from social networks)

3.1.3.1.4 Monthly adjustment campaigns (tracking ads with low CTR (ratio of impressions to conversions), adding new ad)

3.1.3.1.5 Setting the remarketing lists (setting targeted advertising on the active users previously demonstrated active interest in the product / service with Facebook)

3.1.3.1.6 Monthly Reporting

3.1.3.1.7 The agency takes a commission of 30% for the conduct of targeted advertising campaign on the campaign cost.

 

3.1.3.2 Accommodation in thematic communities

 

Accommodation includes:

 

3.1.3.2.1 Creating a post for sowing

3.1.3.2.2 Selection of thematic communities in terms of: theme, scope, geography, number of users, activity (huskies, repost, comment)

3.1.3.2.3 Communication with Public administrators (time booking, collecting details, request the payment amount)

3.1.3.2.4 Payment Organization

3.1.3.2.5 Control of output messages, the effectiveness of monitoring (number of clicks, likes, repost, comment, joining the group)

3.1.3.2.6 reporting on performance indicators

3.1.3.2.7 Communication with administrators, payment organization and control of output messages may be replaced by the use of automatic systems - Facebook Exchange

3.1.3.2.8 The agency takes a commission of 30% for the conduct of targeted advertising campaign on the campaign cost.

 

 

3.1.4 Tendering

 

Carrying out a paid contest / quiz includes the following steps:

3.1.4.1 The creation of the contest ideas

3.1.4.2 Writing Contest rules, including determine the winner selection procedure (selection of the jury vote, a mixed system, etc.)

3.1.4.3 Writing texts stocks and adapted texts for thematic communities, placing them

3.1.4.4 Monitoring user comments for competitive posts

3.1.4.5 Organization of accommodation in themed communities

3.1.4.6 Voting

3.1.4.7 Data Organization of the winners of the client

 

3.1.5 The volume and value of

Table. 1. The volume and value for the «Facebook» Social Network

Name Service Volumes Total cost (USD).

Creating a community and development of strategies to promote • Analysis of up to 3 competitors

• Design: avatar - 3 options menu - 2 choices, blog design - 3 options

• 5 initial posts, 2 videos, 10 photos

 

 

Doing Facebook community • placing more than 30 news;

• Add 10 videos;

• Creation of 2-3 surveys;

• the addition of more than 30 photos in albums and on the Group wall

• placing more than 60 news;

• Add 15 videos;

• Creation of 5-6 surveys;

• the addition of more than 50 photos in albums and on the wall Group

• placing more than 100 of news;

• Add 20 videos;

• Creation of 9 Polls

• the addition of more than 70 photos in albums and on the wall Group

Targeted contextual advertising on Facebook Individually

 

Accommodation in thematic communities individually

 

Holding competitions individual

 

3.2 The social network «Facebook»

 

3.2.1 Creating a group

 

Perform the following range of services:

 

3.2.1.1 Audit fullness niche

3.2.1.2 Audit activities of competitors

3.2.1.3 Portraits of the target audience

3.2.1.4 Segmentation of target audience

3.2.1.5 advancement direction (actual strategy)

3.2.1.6 Register Group

3.2.1.7 Creating a corporate identity: cover design, blog design

3.2.1.8 Initial filling of the group: information, photos, posts, videos

 

3.2.2 Maintenance and promotion group

 

Perform the following range of services:

 

3.2.2.1 Types and content categories, their distribution

3.2.2.2 Tools promotion

3.2.2.3 Additional tools. Loyalty Program. shares

3.2.2.4 Criteria for evaluating the effectiveness of

3.2.2.5 work schedule - media plan

3.2.2.6 Daily filling of the groups to date and adequate information in accordance mediplanu

3.2.2.7 Delivery of invitations to the community

3.2.2.8 Lighting shares, new collections, product placement

3.2.2.9 Moderation and community management: participation in discussions, work with comments, the possibility of a rapid response to negative feedback and processing

3.2.2.10 Monthly reporting of user activity

 

3.2.3 targeted advertising

 

Setting targeted advertising includes:

 

3.2.3.1 audience segmentation and customization options (segmentation includes the selection of several types of target groups)

3.2.3.2 Creating Ads (creating ad text and selection of pictures)

3.2.3.3 Marking ad links

3.2.3.4 Monthly adjustment campaigns (tracking ads with low CTR (ratio of impressions to conversions), adding new ad)

3.2.3.5 Setting up a remarketing list (setting targeted advertising on the active users previously demonstrated active interest in the product / service with Facebook)

3.2.3.6 Monthly reporting

3.2.3.7 The agency takes a commission of 30% for the conduct of targeted advertising campaign on the campaign cost.

 

3.2.4 The volume and value of

Table. 2. The volume and value for the «Facebook» Social Network

Name Service Volumes Total cost (USD).

Creating a community and development of strategies to promote • Analysis of up to 3 competitors

• Design: cover design - 3 options, blog design - 3 options

• 5 initial posts, 2 videos, 10 photos

 

 

Doing Facebook community • placing more than 30 news;

• Add 10 videos;

• the addition of more than 30 photos in albums and on the Group wall

• placing more than 60 news;

• Add 15 videos;

• the addition of more than 50 photos in albums and on the wall Group

• placing more than 100 of news;

• Add 20 videos;

• the addition of more than 70 photos in albums and on the wall Group

Targeted contextual advertising on Facebook Individually

 

 

 

3.3 Social Network «Instagram»

3.3.1 Creating a group

 

Perform the following range of services:

 

3.3.1.1 Audit fullness niche

3.3.1.2 Audit activities of competitors

3.3.1.3 Portraits of the target audience

3.3.1.4 Segmentation of target audience

3.3.1.5 advancement direction (actual strategy)

3.3.1.6 Register Group

3.3.1.7 Creating a corporate identity: the design of public

3.3.1.8 Initial filling of the group: information, photo

 

3.3.2 Maintenance and promotion group

 

Perform the following range of services:

 

3.3.2.1 Types and content categories, their distribution

3.3.2.2 Tools promotion

3.3.2.3 Additional tools. Loyalty Program shares

3.3.2.4 Criteria for evaluating the effectiveness of

3.3.2.5 work schedule - media plan

3.3.2.6 Daily filling of the groups to date and adequate information in accordance media plan

3.3.2.7 Mass following

3.3.2.8 Lighting shares, new collections, product placement

3.3.2.9 Moderation and community management: participation in discussions, work with comments, the possibility of a rapid response to negative feedback and processing

3.3.2.10 Monthly reporting of user activity

 

3.3.3 Tendering

 

Carrying out a paid contest / quiz includes the following steps:

3.3.3.1 The creation of the contest ideas

3.3.3.2 Writing Contest rules, including determine the winner selection procedure (selection of the jury vote, a mixed system, etc.)

3.3.3.3 Writing texts stocks and adapted texts for thematic communities, placing them

3.3.3.4 Monitoring user comments for competitive posts

3.3.3.5 Voting

3.3.3.6 Data Organization of the winners of the client

 

3.3.4 The volume and value of

Table. 3. The volume and value for the social network «Instagram»

Name Service Volumes Total cost (USD).

Creating a community and development of strategies to promote • Analysis of up to 3 competitors

• Design: Public Design - 3 options

• 3 primary photo

 

 

Doing community Instagram • placing more than 30 photos

• placing more than 60 photos

• placement of more than 100 photographs

Holding competitions individual

 

3.4 Social Network «Twitter»

3.4.1 Creating a group

 

Perform the following range of services:

 

3.4.1.1 Audit fullness niche

3.4.1.2 Audit activities of competitors

3.4.1.3 Portraits of the target audience

3.4.1.4 Segmentation of target audience

3.4.1.5 advancement direction (actual strategy)

3.4.1.6 Register Group

3.4.1.7 Creating a corporate identity: the design of public

3.4.1.8 Initial filling of the group: information, posts

 

3.4.2 Maintenance and promotion group

 

Perform the following range of services:

 

3.4.2.1 Types and content categories, their distribution

3.4.2.2 Tools promotion

3.4.2.3 Additional tools. Loyalty Program. shares

3.4.2.4 Criteria for evaluating the effectiveness of

3.4.2.5 work schedule - media plan

3.4.2.6 Daily filling of the groups to date and adequate information in accordance media plan

3.4.2.7 Mass following

3.4.2.8 Lighting shares, new collections, product placement

3.4.2.9 Moderation and Public Management: participation in discussions, work with comments, the possibility of a rapid response to negative feedback and processing

3.4.2.10 Monthly reporting of user activity

 

3.4.3 The volume and value of

Table. 4. The volume and value for the social network «Twitter»

Name Service Volumes Total cost (USD).

Creating a community and development of strategies to promote • Analysis of up to 3 competitors

• Design: Public Design - 3 options

• 3 primary post

 

 

Community Doing Twitter • placing more than 30 posts

• placement of more than 60 stations

• placement of more than 100 stations

 

3.5 Advertising on forums (forums with a high proportion of the target audience's presence (children's forums, women's forums, health forums) Russian-speaking and English-speaking)

 

3.5.1 Advertising on the forums includes 10 target messages to the active / inactive reference to the resource of the company or name and address, phone companies on the Russian-speaking and English-speaking resources. Or posting messages on mentioning the company's forums. Perhaps in this subject - the removal of the negative, smoothing Company reviews (impartial) abandonment of neutral - positive opinions. It is also used by 3 posts support an advertisement.

 

Table. 5. Volume and cost of advertising on the forums

Phase number Name Total cost (USD).

1 Preparation of an advertising campaign for 5000 in forums

2 Work on the discussion forums of the Forum

 

 

4. Guarantees and Participants

 

The Contractor guarantees that the methods used to achieve these objectives, will not result for a site, the image and reputation of the Customer of any negative consequences were. All methods are aimed at increasing awareness and conversion, based on experience. The customer must understand that the artist is not a guarantee of sale to the final consumer of the goods or services, the SMM only a face of the polyhedron, aimed at achieving the ultimate goals.

Participants: project manager, the SMM-manager may be involved in a copywriter, art director, marketer, designer.

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